A NZ Burger King Ad Is Being Used As A Symbol Of Defiance Following Brussels Attack

Publish Date
Wednesday, 23 March 2016, 10:10AM

Following the terror attacks which struck Brussels, people have been taking to social media to show whatever support they can for the victims and residents of the city. 

Among the tributes is a slightly unusual one. It's this poster with French fries - or, Belgian fries, depending on your loyalties. 

 

But do you know where it originally came from? New Zealand! 

It's a Burger King advertisement which was in Auckland. According to the website Ads of the World , this visual was created by the International communications agency Young & Rubicam, specifically by his office Auckland. The ad recommended a short stop in the BK Dairy Flat - the last stop before the $2 toll kicked in. Customers were given $2 off their bill if they spent $10 or more on a meal and were encouraged to show the ad when they got to the toll booth as their own small act of defiance.

"We are proud to be part of any effort to end the violence and bring peace.", Said the Young & Rubicam agency Auckland when they spoke to Mashable.

h/t: zmonline.com